While many in our industry have made efforts to implement more sustainable events and operational practices, we are not reacting like our house is on fire. We simply are not doing enough.
“One thing we need more than hope is action “
In the words of Greta Thunberg “one thing we need more than hope is action. So instead of looking for hope, look for action.”
Our friends at Soolnua have offered us space in the forthcoming newsletters so that we can share best practices and stories of action from destinations, clients and DMCs around the world who are in action to accelerate the transition to a more sustainable future.
To accelerate action and catalyse change, a few years ago we co-created the Global Destination Sustainability Index (GDS-Index); a multi-stakeholder partnership established to unleash the power of the meetings and business tourism industry to accelerate the sustainable development of events and the destinations that host them.
The GDS-Index helps destination management organisations to craft and improve their sustainability strategy, align with the UN Sustainable Development Goals (SDGs), make it easy to adopt sustainable event practices and share knowledge.
For clients, the GDS-Index is a simple tool to help them identify and compare the social and environmental performance of potential destinations, connect with local sustainability initiatives, and uncover how they can get support to organize their events in a more sustainable fashion while leaving a powerful legacy.
Today over 50 cities including Barcelona, Copenhagen, Washington, Bangkok, Brussels, Geneva, Frankfurt, Oslo, Houston, Stuttgart and Sydney are participating in the GDS-Index. These DMOs are in motion; strategically and progressively changing the way they work to make a more sustainable destination.
Article originally posted on https://soolnua.com/blog/our-house-is-on-fire/