Ljubljana, Slovenia

Organisation: Ljubljana Tourism
Contact: Alenka Soršak
Year: 2018

GDS-Index Category Breakdown

Category Total
Environmental Performance 69%
Social Performance 71%
Supplier Performance 43%
Destination Management Performance 46%

Destination Highlights

Hectares of green area per 100 000 population


Ljubljana is one of the green capitals of Europe: per capita green space amounts to 542 m2. Air pollution is steadily decreasing due to several measures transforming degraded areas into green public spaces (so far, more than 90 ha), the city center was also closed down to private vehicles and consequently, the black carbon concentrations decreased by as much as 70%. Several bridges were built in order to connect different parts of the city and promote cycling mobility and reduce carbon footprint. Ljubljana was also the first European capital to declare the Zero-Waste goal; with a comprehensive waste management system the city achieved the highest share of separately collected household waste in the EU (67% in 2017). Abundant clean and free water resources are available to everyone; water fountains are installed around the city center.

Energy sourced from renewables
City traffic congestion level
Waste sent to landfill

Ljubljana is in favor of actively involving the local community when it comes to shaping the tourism in the area. The citizen satisfaction surveys shows that the community has a positive attitude towards tourism. A vast majority agree that the development of tourism contributes to the development of Ljubljana. Ljubljana is also a Rainbow City as it supports its LGBT community with a “LGBT-Friendly Certificate” issued to all the businesses that contribute to an inclusive environment. Ljubljana completed the construction of the long-awaited Muslim Cultural Center. People using a wheelchair have access to more than 200 municipal buildings and heritage sites. Ljubljana won the ETIS and Accessible Tourism Joint Award as it implemented extensive measures for providing safety and equal opportunities in traffic for children and people with disabilities. The inclusiveness of such measures enables people from different social groups to contribute to the overall atmosphere of the city.

Corruption Perception ranking
World Bank Inequality Index Score (Lower score represents lower inequality)
Gender Inequality Index ranking

Ljubljana is implementing city management measures for sustainability and the overall quality of life in the city. This is why Ljubljana is successfully buffering tourist flows while managing its daily routines, and is continuously developing and enhancing sustainable capacities. There are more than 14,000 events every year in Ljubljana. The latter also involves organization of events, which are planned according to the instructions from a special handbook on organizing sustainable events, focusing primarily on sustainable use of food and beverage containers and waste recycling. Ljubljana's list of priorities also includes green meetings. The standards for green meetings are being set by Conventa, whose reusable wooden exhibition stands, recycled materials used at every level of the event, and attention to local sourcing of food are just a few measures that serve as an example of how to run green meetings.

City's hotels easily accessible by public transport to/from congress and exhibition centres
PCOs and DMCs have a written sustainability policy
Exhibition centres have sustainability certification

Ljubljana proudly holds the title of European Green Capital 2016 and continues to work on improvements with strategic planning and tourism management which is seen in prestigious awards on sustainable practices. Ljubljana has been ranked four times as one of the Global Top 100 Sustainable Destinations (2014, 2016, 2017 and 2018) as a result of its continuous development and implementation of sustainable tourism practices. Moreover, Ljubljana is one of the European pilot destinations which introduced the ETIS; these indicators serve as an evaluation tool that helps tourist destinations adopt better techniques when it comes to sustainable tourism planning. Constant improvements led to Slovenia Green Destination certificate. In 2018 Ljubljana was declared the winner of the Sustainable Tourism Award in the 2019 European Capital of Smart Tourism competition.

Yes No
Has the CVB established and is implementing a destination sustainability strategy?
Does the destination regularly measure and report on sustainable destination progress?
Does the CVB support or lead local sustainability training for cities MICE industry?
Does the CVB support or local authorities provide incentives or funding for organisations wanting to gain sustainability certification or issue a sustainability reports
Does the CVB provide free or subsidized public transport passes for major conventions?
Does CVB/DMO provide clients with ideas and resources to support the local community?

Blog Articles

Other Destination Rankings for 2018