Melbourne, Australia

Organisation: Melbourne Convention Bureau 
Contact: Olivia Buck
Year: 2018

GDS-Index Category Breakdown

Category Total
Environmental Performance 55%
Social Performance 71%
Supplier Performance 81%
Destination Management Performance 80%

Destination Highlights

Hectares of green area per 100 000 population


Melbourne Convention Bureau actively contributes to and promotes the city's sustainability credentials to the business events industry globally. We recognise the value of sustainable practices to meeting organisers and delegates alike, and are committed to making Melbourne one of the world's most sustainable cities. City of Melbourne (CoM) has a bold target of becoming a carbon neutral city. Such an ambitious goal can only be achieved through collaboration with key stakeholders across Melbourne, including major event and conference organisers, hotels and meeting venues to deliver best practice sustainable events in Melbourne. There are many innovative programs underway, focusing on improving the sustainability of the city’s buildings, reducing carbon emissions, protecting our world-renowned parks and gardens, offering incentives to local businesses to implement sustainability policies and practices, and providing meeting planners with the resources to host sustainable events in Melbourne.

Energy sourced from renewables
City traffic congestion level
Waste sent to landfill

The Economist Intelligence Unit has ranked Melbourne as the world's most liveable city for the past seven editions (2011-2017). The city has received national and international recognition as a top destination and world-leader in many areas such as community engagement, climate leadership, business, sports and more. Melbourne is one of the most cosmopolitan and multicultural cities in the world. Victorians come from over 200 countries, speak over 180 languages and dialects and follow over 110 religious faiths. Melbourne has a great reputation as a hospitable and safe city, recognised as the one of the safest cities in the Safe Cities Index 2017, with significant cultural attractions and green spaces that can be explored by both delegates and locals. There are many opportunities for those operating in the meeting industry and hosting events in Melbourne to give back to local communities, recognise the traditional owners of the land, and support ‘local’ businesses through a sustainable supply chain.

Corruption Perception ranking
World Bank Inequality Index Score (Lower score represents lower inequality)
Gender Inequality Index ranking

Melbourne Convention Bureau and the City of Melbourne are committed to developing the capacity in Melbourne for the delivery of sustainable events and conferences and actively sharing learnings from such events with the broader community. In 2018, significant efforts have been put into developing tools and resources for those in the meeting and events industry to continuously improve the sustainability of their operations. The Melbourne Convention and Exhibition Centre (MCEC) is the first centre in the world to be awarded the 6-Star Green Star rating for the Convention Centre’s innovative environmental design and operational features. MCEC is working with CoM, MCB and the wider community to promote their sustainability credentials, including access to free public transport and third-party certified hotels, numerous programs supporting ‘local’ charities and suppliers, and minimising their carbon footprint and environmental impact.

City's hotels easily accessible by public transport to/from congress and exhibition centres
PCOs and DMCs have a written sustainability policy
Exhibition centres have sustainability certification

Melbourne Convention Bureau has put significant efforts into actively working with the meeting and events industry in Melbourne to improve sustainability efforts and promote the great things that are already happening in the city. In 2018, Melbourne has implemented a multi-year sustainability strategy, outlining clear objectives and targets for the Bureau and wider industry. As part of this, the MCB website has been redeveloped to offer clients, as well as locals, the resources and tools they need to plan a sustainable event, source sustainable suppliers including PCOs with a sustainability policy and third-party certified hotels, learn from sustainability case studies, and keep up to date with the latest sustainability news in Melbourne. City of Melbourne, Melbourne Convention and Exhibition Centre and Melbourne Convention Bureau have formed a working group to discuss new initiatives for the cities, and ways to further enhance the sustainability of the meetings and events indu

Yes No
Has the CVB established and is implementing a destination sustainability strategy?
Does the destination regularly measure and report on sustainable destination progress?
Does the CVB support or lead local sustainability training for cities MICE industry?
Does the CVB support or local authorities provide incentives or funding for organisations wanting to gain sustainability certification or issue a sustainability reports
Does the CVB provide free or subsidized public transport passes for major conventions?
Does CVB/DMO provide clients with ideas and resources to support the local community?

Blog Articles

Other Destination Rankings for 2018