The MCCVB Regional Sales Executives incorporate sustainability information and practices when selling the destination. The MCCVB has a Corporate Social Responsibility program that connects meeting and event planners with local organizations where they can particpate in a beach clean up or gleaning. Often times, organizations such as Monterey County Hospitality Association and Sustainable Communities of Monterey County will ask representatives of the CVB to speak as ambassadors for the industry at local training forums for front line staff, students at local colleges and universities, as well the public. The President and CEO is often asked to keynote and sit on panels regarding sustainable tourism as programs such as Destinations Interntional and IMEX Frankfurt. Upcoming are the IMPACT Sustainable Travel & Tourism Conference and California State University Monterey Bay's Sustainable Hospitality Development Summit.