The MCCVB Regional Sales Executives incorporate sustainability information and practices when selling the destination. The MCCVB has a Corporate Social Responsibility program that connects meeting and event planners with local organizations where they can particpate in a beach clean up or gleaning. Often times, organizations such as Monterey County Hospitality Association and Sustainable Communities of Monterey County will ask representatives of the CVB to speak as ambassadors for the industry at local training forums for front line staff, students at local colleges and universities, as well the public. The President and CEO is often asked to keynote and sit on panels regarding sustainable tourism as programs such as Destinations Interntional and IMEX Frankfurt. Upcoming are the IMPACT Sustainable Travel & Tourism Conference and California State University Monterey Bay's Sustainable Hospitality Development Summit.

The Sustainable Moments initiative is the platform for the development and implementation of programs that educate visitors on safety, local ordinances, environmental stewardship, and responsible tourism. Responsible travel minimizes negative impacts and preserves the cultural and natural resources of the destination while providing a great source of economic impact to benefit the community. The MCCVB maintains close working relationships with local and state agencies, government officials and other organizations that share the same messaging of sustainability, safety, education and economic development. The MCCVB is pioneering the way with UNTWO affiliate Positive Impact to lead the meeting and event industry to remove plastic waste from meetings and events.