Västerås, Sweden

Organisation: Västerås Convention Bureau 
Contact: Sofie Lidholm
Year: 2018

GDS-Index Category Breakdown

Category Total
Environmental Performance 88%
Social Performance 79%
Supplier Performance 81%
Destination Management Performance 37%

Destination Highlights

Hectares of green area per 100 000 population


Västerås’ goal is to reduce the emission of greenhouse gases by 90 per cent by the year 2050. This work is backed by an action plan for transport, energy, food and consumption. The city has made huge progress by, for example, developing the Nordic countries’ largest solar cell park, improving cycling opportunities and investing in biogas production in order to save 400 000 tons of carbon dioxide emissions per year. Västerås is the self-appointed energy capital of Sweden, with 10 per cent of the energy sector jobs here. Energy is an important field and is being further boosted through the collaboration of academia, the public sector and energy companies within the Energy Competence Center. For three years consecutively, Västerås has been ranked one of the four best eco-municipalities in Sweden.

Energy sourced from renewables
City traffic congestion level
Waste sent to landfill

Besides the environmental aspect, the city is working to evaluate the impact of the three sustainability dimensions within all its projects. Ecological, financial and social sustainability are to jointly and mutually support one another in order to create long-term and sustainable social progress.

Corruption Perception ranking
World Bank Inequality Index Score (Lower score represents lower inequality)
Gender Inequality Index ranking

Västerås has a long industrial history and many large international companies have their roots here. Present day demands that companies place on sustainable meetings and business travel have led to Västerås making a journey of its own. The percentage of environmentally certified hotel rooms in the city has risen from about 45 % to almost 93 %. Västerås’ congress centre was the first in Sweden to receive the Nordic Ecolabel and is pioneering in its work in many ways. Even the building is a certified Green Building.

City's hotels easily accessible by public transport to/from congress and exhibition centres
PCOs and DMCs have a written sustainability policy
Exhibition centres have sustainability certification

Västerås Convention Bureau’s ambition is to contribute towards developing the destination’s sustainability of its meetings industry. Together with the municipality and the region, we work side by side with customers and suppliers in order to create a more sustainable destination. Thanks to the GDS-index we are taking the work to a whole new level and are competing on a global market. We aim to become a top-of-mind destination for sustainable meetings. 

Yes No
Has the CVB established and is implementing a destination sustainability strategy?
Does the destination regularly measure and report on sustainable destination progress?
Does the CVB support or lead local sustainability training for cities MICE industry?
Does the CVB support or local authorities provide incentives or funding for organisations wanting to gain sustainability certification or issue a sustainability reports
Does the CVB provide free or subsidized public transport passes for major conventions?
Does CVB/DMO provide clients with ideas and resources to support the local community?

Blog Articles

Other Destination Rankings for 2018