Meet the Team

Rebecca Johnson

Sustainability Consultant

Rebecca’s passion for boosting the legacy and countering the negative impacts of tourism and events has led her on a fast and (sometimes) furious journey in recent years, fine tuning her sustainability knowledge and experiences to become an expert in her field.

With a full bundle of qualifications under her belt (ISO 20121, ISO 14001, GSTC, Travelife Auditor, GRI, Biosphere, Sustainable Event Alliance accreditation), Rebecca is well equipped to guide the full range of destination stakeholders in their mission to develop and implement a sustainability strategy. As a multilingual Brit (Spanish, French, German, Catalan) who has been living in Barcelona for 15 years, and working in events for 18, Rebecca has thrived in the international Event Management sector. Her roles in Trade Fair Management, Event Production, Meetings, Incentives and Congresses have all allowed her endless opportunities to learn, grow and meet people from different cultures and backgrounds.

Rebecca supports the GDS-Index will a mission to drive the benchmarking of destinations, while developing and implementing strategic consulting solutions for DMOs, CVBs, venues and events. Not content with sufficient event management at work, Rebecca can also be found organising food and wine excursions to promote Catalan food heritage in her spare time. 

Rebecca Johnson
Noah Joubert

Noah Joubert

Sustainability Associate

Having been raised in Ecovillages, Noah has had the privilege of being immersed in the practice of sustainable living from a young age. While originally from Germany, he is half South-African and has also lived in Scotland and Colombia.

After travelling the globe for personal development, during which he oversaw the construction of a water purification system in the Philippines and worked as a TV host in the Caribbean of Colombia, he graduated from The University of St Andrews with a Master of the Arts degree in Sustainable Development.

With the aspiration to inspire an unsustainable mainstream to adopt more sustainable approaches, he has now joined GuBi to support the development and media relations of the GDS-Index. Alongside a passion for optimisation, and an eagerness to make an impact, Noah brings the methodical focus and dedication that has allowed him to excel at University to the GuBi team.

In his personal life he is passionate about nurturing the people around him with good food, and himself by practising yoga and listening to Jazz. He seeks to live with luxurious simplicity while reflecting on intensely lived experiences.

Guy Bigwood

Managing Director

For the last 15 years, Guy has been delivering award-winning consulting services focused on helping cities, governments, corporations and associations step up, scale up and speed up their sustainability programmes and smart practices. Guy’s pioneering work has been recognised with 21 sustainability awards including the Events Industry Council Pacesetter Award.

He is a recognised expert and visionary on creating sustainable destinations through multi stakeholder collaboration and co-creation. In 2015 Guy launched the Global Destinations Sustainability Index to accelerate the development and performance of sustainable business tourism destinations.

From 2006 to 2018, Guy was the Sustainability Director of MCI, the world’s largest association management, communications and events agency. He launched a CSR program across the corporation’s 60 offices, developing a business strategy that positioned MCI to be an award winning sustainability champion, and the organiser of over 1000 events about sustainable development, Smart Cities and energy.

Previously, Guy was the Managing Director of MCI in Spain, on the management board of MCI Group, President of the Green Meeting Industry Council and worked for HP as a Technology Consultant for 11 years.

When not working, you can find Guy cycling or climbing in the Pyrenees, planting vegetables in his organic garden in Barcelona, cooking up a feast for friends or dancing Swing.

Guy Bigwood
Alejandra Hernandez Zita

Alejandra Hernandez Zita

Sustainability Consultant, Latam

Alejandra is a pioneer of sustainable events in the Latin America region, and leads the development of the GDS-index across Latin America.

She has 18 years of experience in the tourism sector, working in DMC agencies in Cancun, Riviera Maya and Los Cabos, and for large hotel chains at Hilton Garden Inn, Fiesta Inn, Fiesta Americana and JW Marriott.

She is the founder and instructor of CES, the first Specialized Certificate in Sustainable Events in Mexico. In 2016 she participated in the creation and development of guidelines for sustainable events at the hotel Moon Palace Cancun Resort.

Alejandra Hernández Zita is currently finalising her Master’s Degree in Sustainable Tourism at the UCI, University of International Cooperation of Costa Rica.

Deon Robbertze

Creative Director

Deon has worked with business, government, NGOs and international bodies like the UN. With over 20 years’ experience working in the communications industry, he is a skilled communicator, creative thinker and strategist.

He strongly believes that creative communication will act as the critical link in behaviour change to increase awareness and inspire action for a sustainable future. He is a passionate believer in regeneration and innovation that can empower a resilient, adaptable Future that can deliver Enough. For all. Forever. Deon finds inspiration in cooking with chillies and time in Nature with the Love of his life, Fran and their four rather busy teenagers.

Deon Robbertze

Want to get your destination involved?